Posted by Kaylen | Posted in Real Estate | Posted on 31-05-2010
Earlier this month, Realtor Magazine announced that they would be featuring an write-up about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media consideration with his web page on actual estate. Since then, several others within the Actual Estate industry have been curious about how to implement similar strategies to capture leads in their locations.
This document is element of a series that gives insight into the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds could be applied as portion of your respective net promotion strategy.
1. Capture much better research engine positioning for the local market using a web blog.
By now it’s apparent that blogs with one of a kind articles can bring you superior research engine rankings. This advantage is strengthened when you use a blog software tool that enables you to publish posts on your own server, which we’ll go over in much more detail in portion two of this post series.
RSS and Blogs bring you special web promotional opportunities that can assist your web site and also the internet site where it resides rank higher in search engines like Google, due in part towards the way they are organized. Particularly for narrow regional markets, this can both widen and deepen your audience within 3 – 8 weeks with appropriate implementation.
By far, this isn’t the only benefit of blogging or RSS – though if you’re looking for greater organic seek out engine ranking across a multitude of keyword phrases, this just may perhaps be the answer for you.
2. Dominate your neighborhood niche by becoming a resource for info for home buyers and sellers within your spot
The ease of publishing information to a blog, coupled with one in the easier means to implement RSS, its accompanying feed, gives you the ability to produce fresh and relevant information, typically at the exact same rate of time it would take to write a short email.
With the appropriate web page publishing system, the speed at which you are able to now offer info means which you can publish updates much more often, drawing more attention to your net site from search engines and visitors alike.
After landing in your blog, links to other relevant parts of your respective site can draw visitors to the places you most want them to pay consideration to, such as your updated listings – which can also be made accessible via RSS if you ever so opt for.
Why RSS?
It can mean 100% delivery of the message for a prospects, in a fashion that they choose to have pulled to them. Instead of attempting to digest all the data at your website in one visit, they can skim your headlines, read a summary or post, and then click via in your website upon finding info that draws them in.
You’ll be able to supplement this with email for users who are far more comfortable with receiving your info the traditional way.
While promotion and updates via email are not necessarily to be discounted, the use of RSS and other feed formats lend themselves to additional promotional possibilities.
three. Have yet one more reason to remind prospects to return in your web page – and shorten the sales cycle utilizing a multiple feed strategy
Using the combined energy of blogging and RSS, it is possible to construct multiple outlets for information that are each hyper-targeted to many segments of the market. Rather than attempting to force your static internet internet site to capture household buyers and household sellers for your place, as well as supply the statistical info on your locale, it is possible to construct numerous focus parts and promote them side by side.
For instance, if your local spot is Frederick, Maryland, you’ll be able to dedicate one web site and its accompanying feed to recent Frederick listings, and then have a separate feed that automatically offers updates on location schools, crime rates, cost of living and other statistical data property buyers contemplate when making purchasing decisions. Separate blogs and feeds on the exact same internet site could focus about the needs of house sellers inside place
The possibilities are truly as endless as the number of markets you wish to capture.
It is usually said that it might take up to seven times for a prospect who comes across a marketing message to purchase. Consequently, the more quickly the opportunity arises for you to contact your potential client, the closer they may well be to a buying decision. If you are able to produce them while using info they must make that decision with updates from your site, the likelihood that they might ultimately make that buy selection as a result of you increases.
Updates to blogs and RSS feeds can give you the power to make this transition happen at a faster pace, as the production cycle of the articles takes only the time you would should publish that data.
As opposed to contacting your internet content management department, forwarding content, and waiting for the page being published, then picked up by search engines like Google, with a website, you simply log into your administration place, type and publish.
These pages can also get picked up by search engines faster via the energy of syndication – those already following your feed receive your update instantly.
You will discover more means that you simply can use RSS to draw more qualified prospects to your business which will be covered in aspect two of this series.
